the yannai in the room

what is greenwashing?
Understanding how to spot greenwashing is crucial, and educating yourself on organizations that genuinely care for the environment and sustainability is vital. Greenwashing exploits genuine concerns that consumers have when it comes to a product's eco-friendliness
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b corp logo

The term B-Corps or Benefit Corporations is growing in popularity. It's a new type of company that looks to combine the success of traditional companies with the social and environmental good. 

Businesses that have earned the designation of "Certified B Corporation" have proven social and environmental performance, public transparency, and legal accountability to strike a balance between profit and purpose.

Keep on reading for seven amazing examples of B-Corp companies that are making a difference for the betterment of the planet.

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what's a b-corp?
If you are here, you might already know what a B-corp is. Still, in case you haven't heard of it, it's a certification that can be designated to a business meeting high standards of verified performance, accountability, and transparency on...
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